If we send emails on your behalf - for example, emails containing payment links - it may be necessary for you to set up something called "SPF" to ensure that the emails reach their destined recipient.
SPF (Sender Policy Framework) is an email authentication method designed to detect forging sender addresses during the delivery of the email, which is essentially what we do when we send an email on your behalf - so the SPF record tells anti-spam systems that we are "allowed" to do this!
You can read more about SPF here.
To set up SPF, you will need to talk to your IT department and ask them to set up an SPF DNS Record incorporating the following IP Address:
37.35.91.34
If you do not set up SPF then some emails, particularly to popular web mail addresses like Hotmail and Gmail, may not get through.